Come to the Point with Hotel marketing agency from Thomas Haberland is the top Adress for your Hotel or your Plans for your Hotel!
Once, hotel marketing teams saw the promotion of key talking points and new offerings as the selling point, which were evenly distributed among an array of platforms including events, print and social media.The COVID pandemic has further skewed the use of social media to promote a hotelâs marketing strategies. The travel and hospitality industries are highly visual-driven. Most travellers now use online and social media content to find inspiration about destinations they want to travel to and plan every aspect of their travel.Recently, STR and Tourism Economics made a special forecast, which the predicted Hotel marketing agency as a significant decline across demand, occupancy, ADR, and revenue per available room (RevPAR in 2020. However, the market is expected to recover in the latter part of the year or early next year.
Given the forecast, hoteliers across the globe are implementing short-term cost-saving measures to keep their businesses afloat. They have also begun to re-evaluate and refocus their marketing communication and strategies to garner guest confidence and recover business.We spoke to some of the leading lights from the industry to better understand how COVID has influenced their marketing communication and what strategies they are adopting to navigate through these tough times. Why Social Media is an important Marketing ToolÂKey trends, as noted by Datareportal in their Hotel marketing agency Digital 2020 July Global Statshot report, produced in partnership with We Are Social and Hootsuite, revealed:â¢ More than half of the world now uses social media.â¢ 4.57 billion people around the world use the internet. Of those, 346 million new users have come online within the last 12 months.â¢ 5.15 billion are unique mobile users.â¢ Many digital habits formed during the lockdown have endured, despite the easing of restrictions. Instagram of Hotel marketing agency has reached a big new audience milestone.
Search behaviour is evolving, with important implications for brands. Digital marketing takes centre-stageThe past couple of months of the lockdown period have seen people increase the time spent on their mobile phones in a bid to consume digital content. Datareportal recently released a report studying the key changes in the social media usage pattern during the COVID-19 lockdown phase. As per the report, being cooped up at home resulted in a monumental increase in online and digital activities. Global WebIndex research also pointed to a similar trend. People from Hotel marketing agency are considerably spending more time using connected tech than they did in the first two months of 2020. Social media users are spending an average of two hours and 24 minutes per day, multi-networking across an average of eight social networks and messaging apps. According Hotel marketing agency to tech solution company Akamaiâs research, the global internet traffic has reported a growth of as much as 30% this year.
The Hotel marketing agency above statistics are enough to justify the findings that digital, social and online content appeal to a large set of audiences.Apurva Chamaria, Chief Revenue Officer, RateGainâAccording to data provided by Expedia, says Apurva Chamaria, the chief revenue officer of travel and hotel software company, RateGain, âin Asia, 55% millennials were basing their booking decisions on social media. Hotel marketing agency believes this number will go up further as guests look at social media for details on property openings and understand safety measures.As per BCV, a RateGain Companyâs data quoted in Skift Research, 40% of social media users are already asking about property openings and 20% are interested to know about mask restrictions, clearly indicating that social media would be the first place a prospective guest would go to, to understand how their experience is likely to be.Passion-oriented online activitiesGiven that travel businesses were shut owing to the imposition of a lockdown, most hotels have started rolling out passion-oriented content to keep the communication going.
With more time on their hands, people have been exploring avenues to keep themselves active, pick up new interests or pursue old forgotten ones. And this is where brands like us have stepped in,â says Anand Ramadurai, Vice President and Hotel marketing, Indian Hotels Company (IHCL). In continuation with our tips on wellness here are some more daily activities to boost your immunity. All hotels under IHCL have shared several experiences through their social media channels. âWe have shared exclusive recipes from our chefs that people can cook easily at home, wellness and yoga techniques from experts at Jiva Spa, and more. Such innovative Hotel marketing agency initiatives have helped us keep our audience engaged and drive brand recall, despite guests being unable to travel and stay at our hotels, he adds. In the initial lockdown phase,â says Thomas Haberland, VP – Commercial, Accor India and South Asia, we initiated the ALL@HOME campaign through which we wanted our guests to continue living their passions in the comfort of their own homes.
The unique digital experiences and content were brought together by Accor Live Limitless. Our economy brand, ibis, curated online ibis Music gigs, taking ahead last years offline campaign to an online space. Some of our hotels conducted online classes around food, yoga and wellness. Our hotels forayed into food deliveries, takeaways, and some hotels launched innovative DIY kits. All of these were being showcased through online videos or live on our social media platforms.âFrom sport to music, ALL is bringing exclusive experiences to you. Lets look back at the activities that took place last week and join us
Our social media had many live sessions with chefs demonstrating easy-to make recipes as well as some guestsâ favourites from the menu, apart from rewarding contests to keep users engaged,â avers CEO Kush Kapoor.In April 2020, Ascott launched its social media campaign #Stay-HomeWithAscott to rally the global community to curb the spread of COVID-19 by staying home. Ascott encouraged its online community to share photos or videos of their culinary adventures or creations in their home kitchens through Instagram while tagging them using the hashtag #StayHomeWithAscott. For Hotel marketing agency each pledge, CHF promised to donate US$10. By 15 May 2020, we had crossed our target of 10,000 pledges on Instagram. CHF donated a total of US$200,000 to Save the Children campaign,â claims Vincent Miccolis, Regional General Manager â Middle East, Africa, Turkey and India, The Ascott Limited.
As we crossed our target of 10,000 pledges earlier this week, hereâs featuring a colourful spin to #StayHomeWithAscott, contributed by a group of young leaders in @CapitaLands Graduate Development Programme. Thank you to everyone for the contributions! Marketing strategies to navigate through the crisis. While it is not business as usually, hotels are devising new strategies to set themselves up for speedy recovery. They are carving their business and hotel marketing campaigns around the theme to convey new measures and initiatives, right from the lockdown to the Unlock-phase.
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